Clarity and Control for Growing Businesses

We deliver fractional CFO services that turn financial confusion into cash flow confidence, investor readiness, and strategic growth

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About

We provide fractional CFO and corporate advisory services to private companies navigating growth, transition, or restructuring. Founded by former Morgan Stanley executive James Crouch, we bring strategic finance, hands-on execution, and investor readiness to small and mid-sized businesses.

Services

Fractional CFO Services

Our fractional CFO services give you strategic financial leadership on a part-time basis, for short or long durations. Whether you're scaling, restructuring, or preparing for a capital raise, we help you make data-driven decisions and manage your business with clarity and control.

Corporate Advisory Services

We advise founders, business owners, and investors on the decisions that define the next stage of a business. From capital raise strategy to M&A readiness, we provide senior-level guidance with real-world execution support.

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What Sets Us Apart

Experience

Bringing two-decades of public market finance experience to early-stage and established private enterprises

Execution

Strategic thinking paired with hands-on delivery - we stand up your forecasting and reporting systems within 30 days

Trust

Strong, long-term relationships with owners, founders, and investors

Rigor

Institutional-grade analysis, modeling, and reporting that passes investor scrutiny

"James's work was truly exceptional. He brought an extraordinary level of rigor, precision, and clarity to an incredibly complex and high-stakes process. His analysis was careful, thoughtful, and elevated — and it gave us real confidence in our next steps as founders. What felt like a mammoth undertaking became manageable and actionable because of his ability to extract, simplify, and clearly explain the data. We are deeply grateful for his support and could not recommend him more highly."

— Founders, Online Apparel Brand